To endure success, an idea must foster positive expectations.
Deciding to buy a product rather than another may depend upon the right mix of the marketing levers. Analyzing and adjusting the parameters of marketing mix enhances their synergic effect.
The same product cannot please everyone. Identifying the key liking drivers allows to focus on the sensory attributes expressed by different preference clusters.
Developing the right formula is a delicate process which requires fine-tuned analysis techniques. This is the only way to give a product an emotional and sensory profile in line with consumers’ expectations.
The perceived product performance might vary over the time. Regular monitoring provides early warning signals to detect any performance variation, or changes in the consumers’ preferences.
Targeting the right supplier, able to produce goods that consumers will like, is becoming more and more important to build customer salience.
It is not enough to change an ingredient to increase consumers’ satisfaction; it is also necessary checking a specific ingredient will generate a perceivable effect on those who regularly purchase and use it.
By understanding your competitors’ strengths and investigating their sensory positioning we can help you implement effective strategies to be competitive in your marketplace.
Understanding before competitors which sensory areas will make your product stand out
All these years, we have been striving to achieve a top-stage research process, from projecting to information gathering, to processing and analyzing data. We have devoted our attention to a professionally skilled sectorial development.
Mostly, we have tried to provide our customers with the flavour of a stimulating and efficient environment and figures are the best evidence of our success.