Senses enable to better understand
Be inspired by your customers’ sensory preferences
What touches your customers?
What influences them?
Why do they purchase?
When consumers tell their stories, your product turns to a brand
Nowadays, it is no longer possible to disregard consumers’ opinions about the choices that can affect their willingness to purchase a product or a service. In order for companies to succeed in highly competitive and crowded markets, the testing techniques used and the experience of the researchers who apply them are paramount. For this reason, we constantly carry out research and fine-tune new methodologies that technically support the decisions of those Companies that value the “culture of listening to the customer”.
SINCE 1992 TO DATE MORE THAN……
4000
research projects
200
clients
1000000
interviewees
300000
samples tested
What can we do together?
Reducing risks of failure during launch
To endure success, an idea must foster positive expectations.
BALANCING THE MARKETING MIX MAIN LEVERS
Deciding to buy a product rather than another may depend upon the right mix of the marketing levers. Analyzing and adjusting the parameters of marketing mix enhances their synergic effect.
IDENTIFYING CONSUMERS’ SENSORY PREFERENCES
The same product cannot please everyone. Identifying the key liking drivers allows to focus on the sensory attributes expressed by different preference clusters.
Giving each product their unique recipe
Developing the right formula is a delicate process which requires fine-tuned analysis techniques. This is the only way to give a product an emotional and sensory profile in line with consumers’ expectations.
MONITORING PRODUCT PERFORMANCE IN THE MARKET
The perceived product performance might vary over the time. Regular monitoring provides early warning signals to detect any performance variation, or changes in the consumers’ preferences.
Helping pick out the best supplier
Targeting the right supplier, able to produce goods that consumers will like, is becoming more and more important to build customer salience.
Checking to what extent an ingredient change affects consumers’ perception
It is not enough to change an ingredient to increase consumers’ satisfaction; it is also necessary checking a specific ingredient will generate a perceivable effect on those who regularly purchase and use it.
Analysing your competitors’ plus
By understanding your competitors’ strengths and investigating their sensory positioning we can help you implement effective strategies to be competitive in your marketplace.
GAINING BETTER INSIGHT INTO HOW CLIENTS' SATISFACTION CAN BE INCREASED
Understanding before competitors which sensory areas will make your product stand out
Case History
(Italian content)
A striking performance |
Combinare gli elementi del marketing mix con le caratteristiche sensoriali di un prodotto… |
The sweeteners case |
Studiare la capacità di un ingrediente di influenzare la percezione complessiva della matrice a cui viene aggiunto… |
Consumer&sensory in beauty industry |
La consumer&sensory science applicata al mondo cosmetico. Scelta di una nuova crema idratante… |
The sweet spread cream case |
Quanto è coinvolta la sfera emozionale nel gradimento provato verso un prodotto? |
What we make
All these years, we have been striving to achieve a top-stage research process, from projecting to information gathering, to processing and analyzing data. We have devoted our attention to a professionally skilled sectorial development.
Mostly, we have tried to provide our customers with the flavour of a stimulating and efficient environment and figures are the best evidence of our success.
Expertise
Cleaning products
Cosmetics
Durable household
Food & beverage
Healthcare & Pharmaceuticals
Telecommunications
Tobacco
Pet Food
Automotive
Toys and Games