Our Will to Innovate

Change is good, but it takes courage to do it. We’ll give it a try…

3 main innovation areas:

  • Partnerships with the main Universities that work at a national and international level to identify the most innovative methodologies regarding consumer science, as well as new techniques aiming at improving product performance and quality. In 2007, in collaboration with Università degli Studi Federico II (Agrarian faculty), Conad and other National sponsors, we launched the “Annalisa Intermoia” scholarship in consumer & sensory science, dedicated to one of our researchers who prematurely passed away.  In April 2010 we signed an agreement with the Università degli Studi di Firenze to fine-tune innovative methodologies and carry out ongoing refresher and training course programmes for our researchers.
  • European Sensory Network: an international association grouping the main public and private organizations dealing with consumer studies and sensory analysis. It aims at fine-tuning innovative research techniques and methodologies.All the ESN members have a high standard of skills in marketing research. Among ESN industry partners, there are some of the most important multinational Companies dealing with consumer goods as: Arla Foods, Barilla G. e R. Fratelli S.p.A., Danisco, Danone Medical Nutrition, Firmenich, FrieslandCampina, General Mills, Givaudan, GlaxoSmithKline, Heineken, Kraft Foods, Mars Drinks, McCormick EMEA, Nestlé, Philip Morris, Symrise, Tetra Pak, Unilever, Valio Ltd. Adacta is the only Italian private market research Institute that is included.
  • Participation in important International scientific events in this area, we present scientific contributions in collaboration with some of the main European Companies and Universities.