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Do you want to finalise a relevant, distinctive and persuasive product or positioning concept and build a “strong” bundle to increase its chances of being high-performing?
Concept Factory is the qual approach thought to turn a still draft idea into an established and well-integrated concept, thanks to the active and creative help of consumers and company stakeholders.
It is a real one-day “laboratory” with interactive focus groups with consumers or online co-creation sessions alternating to work team’s reworking moments
The client team will actually watch the sessions to screen out the different alternatives step by step, finalise and add elements so to finally reach the optimal version for everybody.
The concept can be also associated with solutions of pack format, label, descriptor and even physical product features, also developed during the laboratory.
At first the process will involve creative consumers and will end with “validation” groups with a mainstream target.
The Output consists in finalised concepts, supported by motivations and suggestions collected by the consumers and in-progress decisions made by the work team.
Would you like to know what product ideas or concepts are the most potential and effective within a given set?
Concept ScreenShot is the innovative solution that analyses the concept proposals in test through an integrated qual-quant approach involving a representative wide sample of consumers.
It is based on a semi-structured mode that seamlessly combines: closed-ended quantitative and open-ended qualitative questions, both asked individually so to favour the mutual stimulation among the participants.
The set of quantitative questions for each proposal is agile but straight to the point and includes the following KPIs: relevance, uniqueness, distinctiveness, brand link, call to action, purchase intention.
The set of quantitative questions are flanked by qualitative deep-dive sessions about: engagement, emotional resonance of the stimuli, expected performance, competitive advantage and suggestions for improvement, if any.
The use of neurometric face-reading allows reading data in a wider and sounder framework. Also the use of the NLP (Neuro Linguistic Programming) contributes to make the analysis richer and is particularly useful to optimise the concept wording.
This approach develops through several days and allows to include a high number of stimuli materials, without making the target group feel tired or lowering the quality of the answers.
The output allows to argument the motivational logics and dynamics underlying the final ranking and to give precise suggestions about how to optimise the concepts.
Would you like to identify what packs among several possible options are the most effective in catching the consumers’ attention and in driving them to purchase?
Pack ScreenShot is the modelled research solution that uses an integrated qual-quant or quantitative approach depending on the research needs, and involves a representative consumer sample to analyse the graphic designs in test (draft or 3d rendering or mock-ups), in and “agile” and reliable way.
The approach is based on a protocol established in over 30 years of activity that combines the expectations generated by the sight of the pack, seen and placed on a shelf, with the values conveyed by product and brand (reputation).
It collects the following KPIs: overall liking, visibility, engagement, likes/dislikes, conveyed message, recognisability, uniqueness, distinctiveness, credibility, brand fit, competitive advantage, call to action and purchase intention. The use of neurometric face-reading allows reading data in a wider and sounder framework.
This model can include also a varied set of open-ended questions exploring the emotional point of view to finalise the optimal pack thanks to the help of the consumers and a visualizer. The socio-semeiotic analysis makes it complete, as it analyses the graphic design from an objective point of view.
The output aims to identify the most appealing graphic designs on the base of KPIs providing also with suggestions useful for its optimisation.
Would you like to find out the “sensory key” of a product liking and optimise the aspects satisfying consumers?
Through the integration of “consumer research” and “sensory analysis” technics and the engagement of regular users and expert evaluators, Consensory® KEY can be considered as the deepest and most detailed product test.
It allows to define the “sensory key” of the liking of the products in test: in fact, the tool scientifically associates the preferences of each segment of consumers with the optimal objective sensory profile.
It allows to classify the sensory attributes on the base of their ability to influence the consumers’ liking: “must be” attributes, “attractive” attributes, “performance” attributes, so to precisely orient the necessary actions of sensory optimisation.
Would you like to know whether your product is liked more or less than your competitors’ and what its distinguishing strengths are?
Consensory® 2C is a product test that gathers “blind” the sensory quality perceived by the consumer, their preferences and their propensity to repeat the consumption.
It allows to learn the liking of the own product compared to some competitors’, highlighting strengths and weaknesses according to its users’ perception.
Besides providing the typical results of a sequential monadic test, this method allows to identify and characterise homogenous segments of consumers and to define, for each of them, the generators of hedonism (the sensory areas they rate the most important).
Would you like to define the objective sensory profile of your product? Would you like to know what makes it actually different from your competitors’?
Consensory® PCQDA is the main quantitative descriptive sensory method. A Panel of trained evaluators allows to define the objective sensory profile of the product, by repeatedly measuring the intensity of the characteristic attributes.
It is interesting and effective in development projects, when you need to learn in detail about:
- The objective differences between two or more products of the same product category, or between more prototypes when fine-tuning their formula
- The own product profile and of its main competitors
- The effect of a change in ingredients on its sensory profile when re-launching an existing product.
Would you like to know what of your product is “sensed” when tasting it, what its “dominant” sensory attributes are and which of them are able to catch the consumer’s attention?
Consensory® DOMINO is the most innovative dynamic sensory method, able to analyse the succeeding sensory perceptions during and after the product tasting. In fact, while chewing in the mouth, food transforms and the sensory stimuli generate succeeding feelings.
The method applies the technic of the “temporal dominance of sensations” and helps understand when it occurs. Knowing in what tasting moment a sensory perception shows up is as important as knowing its intensity.
So it helps identifying what among the many sensory attributes of a product are the prevailing/dominant ones in the perception while eating, determining then its liking score.
Sensory Performance Stability
Once manufactured and packaged, does your product maintain its sensory characteristics over the time? Does its pack properly protect its quality?
The Sensory Performance Stability test allows to analyse the evolution over the time of the sensory characteristics of a product, even in conditions of simulated ageing. It uses a panel of trained evaluators.
These studies are useful to define the shelf-life (even trade) of a product, which depends on both its intrinsic characteristics and how it has been packaged and preserved, They can be also run in combination with a product test.
The study can actually concern also the suitability/effectiveness of the pack (packaging material) to best preserve the product features.
Solutions aiming to inspire and support our clients in the innovation process and in the search for new business opportunities
Solutions aimed at directing our clients towards a better definition of a communication strategy in order to support the launch
Solutions helping companies monitor and taking care of product and brand when on the market