Concept Factory is the qual approach thought to turn a still draft idea into an established and well-integrated concept, thanks to the active and creative help of consumers and company stakeholders.

It is a real one-day “laboratory” with interactive focus groups with consumers or online co-creation sessions alternating to work team’s reworking moments

The client team will actually watch the sessions to screen out the different alternatives step by step, finalise and add elements so to finally reach the optimal version for everybody.

The concept can be also associated with solutions of pack format, label, descriptor and even physical product features, also developed during the laboratory.

At first the process will involve creative consumers and will end with “validation” groups with a mainstream target.

The Output consists in finalised concepts, supported by motivations and suggestions collected by the consumers and in-progress decisions made by the work team.

Pack ScreenShot is the modelled research solution that uses an integrated qual-quant or quantitative approach depending on the research needs, and involves a representative consumer sample to analyse the graphic designs in test (draft or 3d rendering or mock-ups), in and “agile” and reliable way.

The approach is based on a protocol established in over 30 years of activity that combines the expectations generated by the sight of the pack, seen and placed on a shelf, with the values conveyed by product and brand (reputation).

It collects the following KPIs: overall liking, visibility, engagement, likes/dislikes, conveyed message, recognisability, uniqueness, distinctiveness, credibility, brand fit, competitive advantage, call to action and purchase intention. The use of neurometric face-reading allows reading data in a wider and sounder framework.

This model can include also a varied set of open-ended questions exploring the emotional point of view to finalise the optimal pack thanks to the help of the consumers and a visualizer. The socio-semeiotic analysis makes it complete, as it analyses the graphic design from an objective point of view.

The output aims to identify the most appealing graphic designs on the base of KPIs providing also with suggestions useful for its optimisation.

Consensory® 2C is a product test that gathers “blind” the sensory quality perceived by the consumer, their preferences and their propensity to repeat the consumption.

It allows to learn the liking of the own product compared to some competitors’, highlighting strengths and weaknesses according to its users’ perception.

Besides providing the typical results of a sequential monadic test, this method allows to identify and characterise homogenous segments of consumers and to define, for each of them, the generators of hedonism (the sensory areas they rate the most important).

Consensory® DOMINO is the most innovative dynamic sensory method, able to analyse the succeeding sensory perceptions during and after the product tasting. In fact, while chewing in the mouth, food transforms and the sensory stimuli generate succeeding feelings.

The method applies the technic of the “temporal dominance of sensations” and helps understand when it occurs. Knowing in what tasting moment a sensory perception shows up is as important as knowing its intensity.

So it helps identifying what among the many sensory attributes of a product are the prevailing/dominant ones in the perception while eating, determining then its liking score.